Social Media Manager
Job Description
We are looking for a creative and strategic Social Media Manager who can independently manage social media, content and brand communication for Marwari Catalysts and its portfolio companies. The role will cover strategy, content calendars, Reel scripting, LinkedIn growth, shoot planning, campaigns, community management and performance tracking.
Social Media Strategy & Calendar
Social Media Strategy & Calendar
- Create monthly and weekly social media strategies and content calendars for all assigned brands.
- Manage Instagram, Facebook, LinkedIn and YouTube with platform-specific content.
- Plan Reels, carousels, static posts, Stories, founder-led content, educational content and campaigns.
- \Maintain a separate tone, visual direction and content strategy for each portfolio company.
- Research relevant topics and trends, write strong hooks and complete Reel scripts.
- Plan visual flow, B-roll and shot requirements; coordinate shoots with founders, doctors, speakers and internal teams.
- Work with video editors for final execution and review.
- Be comfortable appearing in Reels and videos whenever required.
- Manage LinkedIn pages for Marwari Catalysts and relevant portfolio companies.
- Create LinkedIn-specific strategies focused on organic growth, reach and engagement.
- Develop founder and leadership thought-leadership content.
- Engage with founders, investors, entrepreneurs and ecosystem stakeholders.
- Plan founder and leadership content, thought-leadership topics and content shoots.
- Create campaigns for startup events, international delegations, business exhibitions, portfolio launches, partnerships and healthcare awareness initiatives.
- Manage pre-event, live-event and post-event content.
- Repurpose podcasts, interviews, events and speaking sessions into social media content.
- Manage comments, DMs and audience interactions, and identify relevant enquiries or leads.
- Track followers, reach, engagement, Reel performance and LinkedIn growth.
- Prepare regular performance reports and improve strategies based on results.
Job Requirement
Required Skills for Preferred Candidate
• Social Media Strategy
• Content Calendar Planning
• Instagram, Facebook & LinkedIn Management
• Reel Script Writing
• Copywriting & Storytelling
• LinkedIn Growth Strategy
• Content Shoot Planning
• Founder Personal Branding
• Campaign Planning
• Community Management
• Social Media Analytics
• Can independently manage multiple brands
• Thinks beyond simply posting content
• Strong in Reel hooks and scripting
• Understands LinkedIn growth and thought leadership
• Comfortable in front of the camera
• Can work closely with founders and senior leadership
• Can adapt communication across startup, business and healthcare audiences
• Can take ownership from strategy to execution and analysis
• Canva / Basic Design & Video Understanding
• Social Media Strategy
• Content Calendar Planning
• Instagram, Facebook & LinkedIn Management
• Reel Script Writing
• Copywriting & Storytelling
• LinkedIn Growth Strategy
• Content Shoot Planning
• Founder Personal Branding
• Campaign Planning
• Community Management
• Social Media Analytics
• Can independently manage multiple brands
• Thinks beyond simply posting content
• Strong in Reel hooks and scripting
• Understands LinkedIn growth and thought leadership
• Comfortable in front of the camera
• Can work closely with founders and senior leadership
• Can adapt communication across startup, business and healthcare audiences
• Can take ownership from strategy to execution and analysis
• Canva / Basic Design & Video Understanding